Laughter Works

10 Steps to Make My Event a Roaring Success

  • Conferences
    • Keynotes
    • How to Find A Great Laughter Leader & Conference Speaker
  • Workplaces
  • Freebies
  • Testimonials
    • Our Clients
  • Blogs
  • Contact Us
    • Bookings
  • About Us
    • Media & Press

10 Steps to Make My Event a Roaring Success

You are here: Home / Conferences / 5 Secrets to Drawing Attendee’s to Your Conference

1 December, 2014 by Cris Popp

5 Secrets to Drawing Attendee’s to Your Conference

Facebooktwitterredditpinterestlinkedinmail

With how much time, funding, and energy planning a business conference requires, you want to be sure to optimize your profit margin. The best way to do this – besides proper budgeting – is to draw in as many attendees as possible.

Business leaders are becoming careful about which conferences they attend. They look to optimize the value of their experience by comparing travel and attendance costs with what your conference has to offer.

Drawing Attendees to your conference

 

Follow these 5 tips to take your conference from “just another business conference” to a “must-see event”:

1. Get a head start

Don’t wait till every last detail is planned out to start attracting attendees. You are going to need sufficient time to advertise. Pick your venue and a date that doesn’t conflict with holidays or other, similar conferences and start marketing. The larger the conference, the further in advance you will need to announce it.

2. Make it marketable

Marketing firms are constantly keeping an eye on the latest trends. The goal is to borrow a trend’s existing momentum to advertise their own products or services. Search social networks like Twitter, Facebook, and LinkedIn to find out what subjects are trending in your industry, and brainstorm ways your conference can provide exclusive content on these topics.

3. Don’t skimp on the speakers

Anyone can talk about trending topics in your industry. The trick is to find experts at the top of your field, people who are seen as innovators and industry leaders. These are the kinds of speakers that bring with them the promise of inside information on the future of your field. The money you spend on expert presenters should be made back in increased registrations.

4. Interview the speakers beforehand

Introduce your speakers to potential attendees through interviews leading up to the conference. If you are able to, make video interviews and share them on YouTube. This provides registrants with a chance to preview the speakers before committing to registration.

5. Industry outreach

Send personalized letters to major industry groups. Advertise in magazines, newsletters, quarterlies, and any other media that your target audience would read. Take advantage of social networking to spread the word. Savvy marketers can hire industry bloggers to promote the event through advertising, or even contests and giveaways.

We offer laughter workshops for both teams and organisations. Have laughterworks deliver a laughter session at your next quarterly forum or team-building day.  Contact us:  info@laughterworks.com.au, or 0438 545 607.

5 Secrets to Drawing Attendee’s to Your Conference. http://t.co/5dIcIaV29w

— Cris Popp (@laughterpopp) December 1, 2014

Facebooktwitterredditpinterestlinkedinmail

Filed Under: Conferences, Kris, Laughter Works Products, Laughter Workshop, Slider Posts, Uncategorized, Workplace Tagged With: Benefits of Laughter, corporate laughter, laughter therapy, laughter workshops

Archives

  • June 2020
  • March 2017
  • December 2016
  • February 2016
  • May 2015
  • April 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • January 2013
  • November 2012
  • October 2012
  • September 2012
  • June 2012
  • May 2012
  • October 2011
  • August 2011
  • July 2011
  • April 2011
  • March 2011
  • February 2011
  • December 2010
  • November 2010
  • February 2010
  • August 2008

Recent Posts

  • Laughter is the Key to Keeping a Remote Team Connected and Motivated
  • Institute of Positive Education: Free Talk
  • Happiness & its Causes 2017
  • Benefits of Laughter
  • The Laughter Secret to Improving Your Wellbeing & Performance – in Minutes
Disclaimer | Privacy Policy © Copyright 2014 Popp Performance All rights reserved

Contact Us

PO Box 12404, A'Beckett St
Melbourne, Vic 8006

+61 (0) 438 545 607

 

ABN

84 464 985 811

© 2021 · Laughterworks